There is currently a large-scale regeneration project which has brought about an influx of construction and gentrification to Tottenham. This project is a study on the diversity of residents within the area in tandem with its now changing socioeconomic environment.

According to the Haringey State of the Borough report from December 2024, house prices have risen by 77% over the past decade, while residents' earnings in the same period have increased by just 19%(source). This stark disparity, compounded by the ongoing cost of living crisis, has made it increasingly difficult for residents to remain in their communities. The newly built luxury apartments in the area reflect this change, their hoardings advertising an image of exclusivity. Tottenham is home to a 24.0% Black population, nearly six times the national average, while its white population stands at 47.7%, 58% below the national average(source). The area is also home to thriving South American and Turkish communities. In contrast the CGI rendered visions of Tottenham on hoardings surrounding construction sites almost exclusively depict white people. Representing the dichotomy of the ideal tenants of the private housing developments versus the diverse demography of the area.

Taken between 2018-2024 central to the projects subjectivity is the daily lives and everyday experiences of people within the area.